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The Mrsool story: from a busy employee's errands to a stadium

An employee with no time for errands built, with his partner, an app where you can order anything from any shop. Today its majority owner is preparing it for a Tadawul listing.

AAbdurrahman Helal11 November 2026, 2 min read

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The Mrsool story: how Mrsool started from a busy employee's errands

In January 2023 Cristiano Ronaldo was presented to Al Nassr fans at a stadium called Mrsool Park. A whole stadium named after a Saudi delivery app. The story behind that name started with a simple everyday problem.

A busy employee

Naif Alsamri was a busy employee looking for a way to get his errands done without leaving work.

He developed the idea with his partner Ayman Alsanad, and they built the app in their spare time while still holding their jobs. Mrsool launched in 2015 and hit the App Store that September. Ayman is now CEO.

The idea: type what you want

Mrsool doesn't limit you to a list of restaurants. The idea:

  • You type your request freely, anything from any shop.
  • Nearby couriers send you price offers for the delivery.
  • You pick the offer that suits you.

Couriers have their own app, Marasil, where they receive requests and make offers.

Don't decide for the customer what they can order. Let them say what they want, and build the system that delivers it.

More than food delivery

Over time Mrsool added parcel sending, a Muaqqib service for running paperwork errands, battery charging and gas cylinder delivery. It launched Mrsool Black, a subscription with free delivery from selected stores. It operates in Saudi Arabia and Egypt.

The numbers

  • 2018: The company said order value passed SAR 1 billion.
  • March 2019: A Series A led by STV and Raed Ventures, amount undisclosed.
  • Today: Mrsool's website says it has more than 15 million registered customers and more than 261 million orders.

The deal that didn't happen, and the listing ahead

In 2021 there were acquisition talks with Delivery Hero, but they fell apart, and the two sides tell different stories about why.

In 2025 NOMW Capital acquired a majority stake to prepare for a listing on Tadawul's main market. As of October 2026 the listing hasn't happened, and Mrsool's valuation has never been disclosed.

The lesson for you as a founder

Sometimes the biggest idea comes from a problem in your own day. Start on it alongside your job, and let the market tell you when to go full time.

Sources: Arab News 2018, Wamda 2019, Bloomberg 2021, Gulf News 2023, Wamda 2025, Mrsool website.

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