Zid
A Saudi commerce platform that lets a merchant run their online store, sales channels and physical branch from one dashboard.
Zid is a Saudi commerce enablement platform based in Riyadh, founded in 2017. It provides online stores, shipping and payments, passed 12 thousand active merchants in 2024 according to the company, and has raised $59 million.
What does Zid do?
Sultan AlAsmi and Mazen AlDarrab founded Zid in 2017 to let merchants open online stores and connect them to shipping and payments through Zid Ship and Zid Pay. In 2024 it launched the “unified commerce” concept to manage the online store, social sales and physical branches from one dashboard, with integrations to Amazon, TikTok Shop, Snapchat and Meta. It raised $50 million in 2022 led by Impact46.
Products
A platform to create and manage an online store.
A shipping service integrated with the store.
Payment solutions for stores.
One dashboard to manage the online store, social sales and physical branches.
Key features
- Online store with shipping and payments ready to go
- Manage the store, social and the physical branch from one dashboard
- Integration with Amazon, TikTok Shop, Snapchat and Meta
- Planned integration with Trendyol and Noon
- Wa'ed Ventures, Aramco's venture capital arm, took part in the Series B round in 2022
- Merchant and growth figures come from the company and have not been independently verified
The documentary

Funding rounds
| Round | Date | Amount | Lead | Investors | Source |
|---|---|---|---|---|---|
| Series B | October 2022 | $50M | IMPACT46 | IMPACT46, Waed Ventures, Endeavor Catalyst, Global Ventures, Elm, Arzan VC, MSA Capital | Source |
| Series A | March 2021 | $7M | Global Ventures | Global Ventures, Elm, Arzan VC | Source |
| Pre-Series A | July 2019 | $2M | ElmVC | ElmVC | Source |
Key investors
Founders
Common questions about Zid
When was Zid founded?
Zid was founded in 2017 and is based in Riyadh.
Who founded Zid?
Sultan AlAsmi (CEO) and Mazen AlDarrab (head of growth).
How much funding has Zid raised?
About $59 million: $2 million in 2019, $7 million in 2021 led by Global Ventures, and $50 million in 2022 led by Impact46.
How many merchants does Zid have?
More than 12 thousand active merchants in 2024, according to the company.

