Endeavor Catalyst is a co-investment fund of the global Endeavor network. It invests only in companies of Endeavor entrepreneurs, alongside lead investors, and its assets exceed $850 million. Its Saudi investments include Foodics and Classera.
About Endeavor Catalyst
Endeavor Catalyst is a fund that follows fixed co-investment rules and invests exclusively in companies led by selected entrepreneurs in the Endeavor network, and its returns support Endeavor's operations. It closed its fifth fund in October 2026 at $320 million, and its assets under management exceeded $850 million. It took part in Foodics' Series B round in 2021 and Classera's Series A round in 2022.
It invests only in Endeavor entrepreneurs' companies, and usually does not lead rounds but takes part in them.
What it invests in
- Stages
- Series A, Series B, Growth
- Sectors
- All sectors
- Fund size (More than $850 million (includes the fifth fund at $320 million))
- $850M (2026-10) Source
From its portfolio

Tabby
A buy now, pay later app: shoppers split purchases into interest-free installments, and merchants get paid in full up front.
- Stage
- Growth
- Raised
- $814M
- Founded
- 2019
- City
- Riyadh

Tamara
A Saudi platform for interest-free, Sharia-compliant installments and pay later, for shoppers and merchants in the Gulf.
- Stage
- Series C
- Raised
- $446M
- Founded
- 2020
- City
- Riyadh
Foodics
A cloud-based restaurant management system: POS, inventory, kitchen, orders, payments and financing on one platform.
- Stage
- Series C
- Raised
- $198M
- Founded
- 2014
- City
- Riyadh

TruKKer
A digital platform for trucking freight that connects companies with truck owners in the Gulf and the region
- Stage
- Series C
- Raised
- $170.4M
- Founded
- 2016
- City
- Riyadh

Hala
One app for small businesses: a payment device, a business account, a card and financing
- Stage
- Series B
- Raised
- $161.5M
- Founded
- 2017
- City
- Riyadh

Unifonic
A Saudi platform for companies to reach their customers through messages, WhatsApp, calls, verification codes and AI agents
- Stage
- Series B
- Raised
- $146M
- Founded
- 2006
- City
- Riyadh

Sary
A B2B online marketplace connecting grocery stores and restaurants with wholesalers, with a pay-later option
- Stage
- Series C
- Raised
- $112.1M
- Founded
- 2018
- City
- Riyadh
Zid
A Saudi commerce platform that lets a merchant run their online store, sales channels and physical branch from one dashboard.
- Stage
- Series B
- Raised
- $59M
- Founded
- 2017
- City
- Riyadh

Classera
An e-learning platform for schools, universities and ministries: classes, assignments, exams and virtual classrooms
- Stage
- Series A
- Raised
- $40M
- Founded
- 2011
- City
- Jeddah
Team
- Allen TaylorManaging Partner
