Unifonic
A Saudi platform for companies to reach their customers through messages, WhatsApp, calls, verification codes and AI agents
Unifonic is a Saudi customer experience and communications platform based in Riyadh, founded in 2006 by the brothers Ahmed and Hassan Hamdan. It says more than 10 billion transactions pass through it every year.
What does Unifonic do?
Unifonic started in 2006 as a bulk messaging site called Risalati, after Ahmed Hamdan, a student at King Fahd University of Petroleum and Minerals, needed to message all students at once. Its first big contract was with Toyota Saudi Arabia in 2010, and the company ran for about 12 years without institutional funding. It raised $21 million led by STV in 2018, then $125 million led by SoftBank Vision Fund 2 and Sanabil in 2021. Its valuation has not been disclosed.
Products
Send SMS, WhatsApp, calls, notifications and chats across multiple channels, with tools for campaigns and customer service
Verification codes and two-factor authentication by SMS, calls, WhatsApp and email
AI agents for customer service and marketing, including Agentic Marketing, built on Segmentify
Key features
- SMS, WhatsApp and calls on one platform
- Verification codes across multiple channels
- AI agents that support Arabic dialects
- Customers from banks, government entities and retail
- Sanabil Investments, wholly owned by the Public Investment Fund (PIF), co-led the $125 million Series B in 2021, and no investor's ownership percentage has been disclosed
- Unifonic's valuation has not been disclosed, and it is not a unicorn. Its CEO said in October 2025 that the goal is to reach unicorn status before an IPO within 24 months, and no IPO filing exists so far
- Founding year is 2006 according to the company. Endeavor and Argaam cite 2008, the year the Khobar office opened
- It acquired two Turkish AI companies: SESTEK in 2022 and Segmentify in 2026, for undisclosed amounts
The documentary
Funding rounds
| Round | Date | Amount | Lead | Investors | Source |
|---|---|---|---|---|---|
| Stake | October 2025 | Undisclosed | Kamco Invest | Kamco Invest | Source |
| Series B | September 2021 | $125M | SoftBank Vision Fund 2, Sanabil Investments | SoftBank Vision Fund 2, Sanabil Investments | Source |
| Series A | October 2018 | $21M | STV | STV, Endeavor Catalyst, Riyad Taqnia Fund, Elm, Raed Ventures | Source |
Key investors
Founders
Common questions about Unifonic
When was Unifonic founded?
It was founded in 2006 as a bulk messaging site called Risalati, whose name was later changed to Unifonic.
Who founded Unifonic?
The brothers Ahmed and Hassan Hamdan. Ahmed is the CEO.
How much has Unifonic raised?
$21 million led by STV in 2018, and $125 million led by SoftBank Vision Fund 2 and Sanabil in 2021.
Is Unifonic a unicorn?
No. Its valuation has not been disclosed, and it says its goal is to reach unicorn status before an IPO.