Sary
A B2B online marketplace connecting grocery stores and restaurants with wholesalers, with a pay-later option
Sary is a Saudi B2B online marketplace founded in Riyadh in 2018 that delivers wholesale goods to grocery stores and restaurants. It raised $112 million through 2021 and merged with ShopUp in 2025 to form the SILQ group.
Merged with Bangladesh's ShopUp in April 2025 to form the SILQ group, and continues to operate under its own name within the group
What does Sary do?
Sary was founded in Riyadh in 2018 as a wholesale app for individuals, then shifted to serving grocery stores, restaurants, cafes and hotels. Shop owners order goods from wholesalers and brands through one app, with delivery and a pay-later option. In April 2025 it merged with Bangladesh's ShopUp to form the SILQ group, and it continues to operate under its own name within the group.
Products
An online wholesale marketplace for grocery stores, restaurants and cafes, with delivery and payment up to 30 days after receipt
A working capital and pay-later financing platform for small businesses, part of the SILQ group
Key features
- Order wholesale goods from multiple wholesalers and brands in one app
- Delivery to grocery stores, restaurants, cafes and hotels
- Pay later for businesses through Fina
- A POS system that tracks inventory and reorders
- Merged with Bangladesh's ShopUp in April 2025 to form the SILQ group
- Sanabil Investments, wholly owned by the Public Investment Fund (PIF), led the Series C and co-led the 2025 round with an undisclosed minority stake
- The official valuation has not been disclosed. Dealroom's estimate of about $440 million for the SILQ group in 2025 is an unofficial outside estimate, and Sary is not a unicorn
The documentary
Funding rounds
| Round | Date | Amount | Lead | Investors | Source |
|---|---|---|---|---|---|
| Fina debt facilities (SILQ) (Debt financing) | August 2026 | $100M | — | Fasanara Capital, Gemcorp Capital, Amwal Capital Partners | Source |
| SILQ merger round (equity + debt, split undisclosed) (Equity and debt) | April 2025 | $110M | Sanabil Investments, Valar Ventures | Sanabil Investments, Valar Ventures, Qatar Development Bank, Flourish, VentureSouq, MSA Capital, Rocketship.vc, STV, Wafra, Peak XV, Prosus, Tiger Global, Endeavor Catalyst, Raed Ventures | Source |
| Series C | December 2021 | $75M | Sanabil Investments | Sanabil Investments, Wafra International, Endeavor Catalyst, STV, MSA Capital, Rocketship.vc, VentureSouq, Raed Ventures | Source |
| Series B | May 2021 | $30.5M | VentureSouq | VentureSouq, Rocketship.vc, STV, Raed Ventures, MSA Capital, Derayah Ventures | Source |
| Series A | April 2020 | $6.6M | Raed Ventures | Raed Ventures, MSA Capital, Derayah Ventures | Source |
Key investors
Founders
Common questions about Sary
When was Sary founded?
It was founded in Riyadh in April 2018 by Mohammed Aldossary and his partner Khaled Alsiari.
How much has Sary raised?
$112 million through the Series C in December 2021, led by Sanabil.
What is Sary's relationship to the SILQ group?
Sary merged with Bangladesh's ShopUp in April 2025 to form the SILQ group, which raised $110 million led by Sanabil and Valar Ventures.
Is Sary a unicorn?
No. Its official valuation has not been disclosed, and the founder says the goal is a company worth $10 billion.