A weekly growth goal, nothing more
5% growth a week looks small, but it multiplies your company more than tenfold in a year.
Yearly goals feel far away, and monthly ones get pushed. But a week is short enough that you can't hide from it.
Pick your main number, set a weekly growth target for it, and review it every single week.
What's a good rate?
- 5–7% a week is excellent growth for an early company
- 10% a week is exceptional
- Under 1% is a sign you haven't found what works yet
5% a week works out to roughly 12x in a year. Small numbers compound in ways you don't expect.
Why weekly?
Because it forces you to ask every day: what am I doing today to hit this week's goal? That question kills work that looks important but isn't: tweaking the logo, meeting an investor who doesn't invest at your stage, building a feature nobody asked for.
How to apply it
- Pick the number: revenue, active customers, or orders
- Write next week's target on a piece of paper in front of you
- Every Sunday, review: did you hit it? Why or why not?
- If you miss two weeks in a row, change the approach, not the goal
Most importantly, the goal is there to teach you, not to punish you. A week where you missed the number shows you what doesn't work, and that's progress too.
This Sunday: write down this week's number, multiply it by 1.05, and that's your goal for next week.
Idea from YC.
