Launch, then launch again
A launch isn't a single day. It's a habit you repeat every time you have something new.
A lot of founders prepare for launch like it's a wedding. Months of planning, one big day, then silence.
The surprise is that most first launches go unnoticed. And that's normal.
A launch is a habit, not an event
Every new feature is a chance to launch. Every big new customer is a story worth sharing. Every milestone is a reason to speak up. The companies that seem to be "everywhere" didn't do one huge launch. They did twenty small ones.
What can you launch?
- A feature that solves a request customers keep making
- A new city or sector
- A result a customer got using your product
- An English version, or an integration with a tool they already use
- A milestone: first 100 customers, first million orders
Make each launch better than the last
- Keep a list of people you want to know, and reach out to them personally
- Write the news in one clear sentence
- Track what worked and what didn't, and adjust next time
Also remember people don't see everything you post. The thing you feel you've repeated too often, most of your audience is seeing for the first time.
Don't wait for the product to be "finished" before you talk about it. It never will be.
Plan now: write three things you could launch in the next two months, and give each one a date.
Idea from YC.
