Syarah

A Saudi platform for buying and selling new and used cars online, with inspection, warranty and home delivery

CarsE-commerceSeries CVerified ✓
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Syarah is a Saudi platform for selling cars online, founded in Riyadh in 2015 as a classifieds site. It has raised about $94 million including debt, and says it sells about 2,000 cars a month.

What does Syarah do?

Syarah started in 2015 as a classifieds site, then began connecting buyers with dealerships, with vehicle history reports, and in 2019 started selling cars itself online. It inspects and reconditions every used car at its facilities in Riyadh, and delivers it to the buyer with a warranty, financing options through banks and a return window. It serves only the Saudi market so far.

Products

Syarah

Buy a new or used car online with inspection, warranty, financing and home delivery

iOSAndroidWebB2C
Syarah Mazad

A live auction app for inspected cars, launched in May 2026

iOSB2C

Key features

  • Used-car inspection at more than 200 points
  • Warranty of up to 3 years
  • Return the car within 10 days
  • Financing through partner banks and credit card installments
  • Home delivery across the Kingdom
For clarity
  • Its investors include Elm (Corporate Investments), majority owned by the Public Investment Fund (PIF)
  • The $94 million includes $20 million in debt from Partners for Growth as part of the Series C round
  • Its valuation has not been disclosed in any round, no IPO has been announced, and it is not a unicorn
  • The link between the CEO and OpenSooq comes from Entrepreneur Middle East alone

The documentary

Cover of the film The story of Syarah
The film “The story of Syarah” drops 10 November 2026

You buy a car from your phone, it's delivered to your home, and you can return it within 10 days if you don't like it

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Funding rounds

RoundDateAmountLeadInvestorsSource
Undisclosed stageSeptember 2026$12MImpact46Impact46Source
Series C (equity portion)September 2024$40MArtal CapitalArtal Capital, Elm, Impact46, Tawuniya, Derayah Ventures, Yousef Al-RasheediSource
Series C (venture debt) (Debt financing)September 2024$20MPartners for GrowthPartners for GrowthSource
Series BAugust 2021$20MImpact46, ElmImpact46, Elm, Budget Saudi, Vision Ventures, Yousef Al-RasheediSource
BridgeJune 2020UndisclosedImpact46Impact46Source
StrategicJanuary 2019UndisclosedElmElmSource
Series AMay 2018$2M—BECO Capital, Raed Ventures, Vision VenturesSource
SeedJanuary 2016$600K—BECO Capital, Raed VenturesSource

Key investors

Founders

Common questions about Syarah

When was Syarah founded?

It was founded in Riyadh in 2015 as a classifieds site, and began selling cars online itself in 2019.

Who founded Syarah?

Salah Sharef (CEO) and Fayez Alanazi.

How much has Syarah raised?

About $94 million including $20 million in debt. That includes a $60 million Series C in 2024 led by Artal Capital, and $12 million from Impact46 in 2026.

How long is Syarah's return window?

10 days, according to the company's website.