Salla
A Saudi platform for building online stores in Arabic with no coding, for individual merchants and companies.
Salla is a Saudi e-commerce platform founded in Makkah in 2016. It lets a merchant open an Arabic online store with no coding, and serves more than 80 thousand active merchants according to the company (March 2024).
What does Salla do?
Salla started in Makkah in 2016, founded by Nawaf Alhariri and Salman Butt, and grew into a full platform for building online stores for Arab merchants. It runs on a subscription model that starts with a free plan, with services around the store such as payments, shipping and apps. It raised $8.5 million in 2020, then $130 million in a pre-IPO round in 2024 led by Investcorp.
Products
Salla store
A platform to create and run an online store in Arabic with no code, with a free plan and paid plans.
Key features
- Arabic online store with no coding
- Free plan and paid plans based on merchant size
- Local payment options such as mada, Tabby and Tamara
- Integration with local shipping companies
- App store and add-on services around the store
For clarity
- Sanabil Investments, wholly owned by the Public Investment Fund (PIF), took part in the 2024 pre-IPO round
- No IPO date has been announced. Investcorp said it looks forward to exploring a possible future listing
The documentary
Funding rounds
| Round | Date | Amount | Lead | Investors | Source |
|---|---|---|---|---|---|
| Pre-IPO | March 2024 | $130M | Investcorp | Investcorp, Sanabil Investments, STV | Source |
| Series A | November 2020 | $8.5M | STV | STV, Raed Ventures, Vision Ventures | Source |
Key investors
Founders
Articles and news about Salla
Common questions about Salla
When and where was Salla founded?
Salla was founded in Makkah in 2016.
Who founded Salla?
Nawaf Alhariri (CEO) and Salman Butt.
How much funding has Salla raised?
Two announced rounds: $8.5 million in 2020 led by STV, and $130 million in 2024 led by Investcorp with participation from Sanabil and STV.
How many merchants does Salla have?
More than 80 thousand active merchants according to the company, in March 2024.