Floward
A platform for delivering flowers and gifts across the Gulf, with in-house arranging and a refrigerated delivery fleet
Floward is a flower and gift delivery platform founded in Kuwait in 2017 and now based in Riyadh. In 2023 it announced a $156 million Series C round at the LEAP conference in Riyadh.
What does Floward do?
Floward imports flowers from farms around the world. An in-house team arranges them, and they are delivered the same day by its own refrigerated fleet, along with gifts from partner brands. It was founded in Kuwait in 2017, then expanded across the Gulf and beyond, and its listed headquarters is now Riyadh. It has announced preparations for an IPO on the Saudi stock market, but it has not listed so far.
Products
An app and website for ordering flowers and gifts with same-day delivery
A perfume and oud brand that Floward acquired in November 2022
Key features
- Flowers imported directly from farms around the world
- In-house arranging by a team of florists
- Same-day delivery by its own refrigerated fleet
- Accompanying gifts from partner brands, such as cakes, chocolates and perfumes
- Automated flower vending machines it launched in 2025
- Founded in Kuwait in 2017, with its listed headquarters now in Riyadh. We did not find a dated announcement of the headquarters move
- Its valuation has not been disclosed, and it is not a unicorn
- It announced preparations for an IPO on Tadawul with Goldman Sachs and HSBC in 2023, and the IPO had not happened as of October 2026
The documentary
Funding rounds
| Round | Date | Amount | Lead | Investors | Source |
|---|---|---|---|---|---|
| Series C (pre-IPO) | February 2023 | $156M | Aljazira Capital, Rainwater Partners, STV | Aljazira Capital, Rainwater Partners, STV, Kamco Invest | Source |
| Series B | June 2021 | $27.5M | STV | STV, Impact46 | Source |
| Seed | October 2020 | $2.8M | Impact46 | Impact46, Faith Capital, BNK | Source |
Key investors
Founders
Common questions about Floward
Where was Floward founded?
It was founded in Kuwait in 2017, and its listed headquarters is now Riyadh.
Who founded Floward?
Abdulaziz Al Loughani, one of the founders of Talabat, together with partners including a Saudi co-founder, Mohammed Al Arifi.
How much has Floward raised?
It announced a $156 million Series C round in February 2023, after a $27.5 million Series B round in 2021.
Is Floward listed on Tadawul?
No. It announced preparations for an IPO in 2023, but it had not listed as of October 2026.