Before you write your first line of code: talk to real customers
Three questions that save you months of building in the wrong direction.

Before you write your first line of code, talk to real customers, and ask them the right questions:
- About the problem, not your idea. "When was the last time you ran into this problem?" is more honest than "What do you think of my idea?"
- What they use today to solve it. If they use nothing, maybe the problem isn't painful enough.
- How much they'd pay to get it solved. The number tells you whether there's a market or not.
These answers save you months of building in the wrong direction.


